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Traditional Chinese Medicine application in cosmetic

Author : Date : 5/27/2012 8:57:24 AM

Traditional Chinese Medicine application in cosmetic


The desire to be beautiful could be considered a human tendency, as it is exhibited by almost every
 culture all around the world.Yet, what it means to beautiful is often culturally relative.The cosmetics
 industry in North America and Europe are now very large and mature markets. Products are no longer
 enough- many men and women are getting cosmetic surgery to enhance their looks. But in other parts
of the world, the highend cosmetic market is in an earlier stage of development and exhibiting different
 trends. Let’s take a look at a unique, dynamic, and emerging market—the high- end cosmetics industry in China.

 

What are the main trends in the cosmetics market in China?

To answer this question, Labbrand decided to conduct an extensive video qualitative research project in
 Shanghai, by interviewing cosmetics users directly, and on the spot, where they buy their products. In
 order to have a wide and comprehensive overview of the cosmetics market, Labbrand chose seven themes
to explore during the interviews: beauty attributes, cosmetic brands, skin troubles, face and body daily care,
 beauty expenses, cosmetic product attributes, and store and spa concepts. By examining these themes
, Labbrand has been able to get a more precise idea of the Chinese perception of beauty, and to better understand
the Chinese consumers’ habits regarding use of beauty products and daily routines. The interviews also provided
significant insights into the expectations of Chinese consumers towards the cosmetic industry, regarding both
products and distribution channels. The scope of the research covers trends in Shanghai specifically.To conduct
this survey, Labbrand focused on four crucial dimensions of the market: the consumers and the different consumer
segments, the trends regarding the products, the way brands communicate about their products according to the
different market segments, and the distribution channels.This article will outline the main results of the research
and discuss opportunities for foreign brands in the Chinese cosmetic market.The,yearning for ancient times to
the United States are the only difference is that today people are more willing to natural and healthy to get the
beautiful. Market and consumers have always been the best catalyst is the first war caused by the fuse. The face
 of “herbal” This piece of cake attractive market for Chinese and foreign Japanese brand so no one reluctant to hand over to others “for foreign use” has become in recent years the field of cosmetics interesting phenomenon: the last century, 90s, Japan’s research and development of Chinese herbal medicine is based on 20% annual growth
rate of rapid development. In Japan, have been incorporated into JCID (Japanese pan with the cosmetic raw
material sets) there are 114 kinds of Chinese herbal medicine, the company for more than 200 kinds of herbal
 cosmetics. Currently, Japan accounts for natural cosmetics, herbal cosmetics market as a whole over 50%.
Since Japan has the advantages of natural herbs, so in recent years, Japan to the United States, France, Italy and otherdeveloped countries, exports of Chinese herbal cosmetics, increasing year by year.For more indepth study of Chinese herbal medicine cosmetics, Japan, Tsumura Juntendo Medicine Research Institute and the Chinese Ministry of Health entered into a Chinese medicine and herbal pharmacology and practical research protocols. Paula’s systematic study of China’s “Taiwan Miyao,” and other medical classics, and joint studies with the Chinese herbal medicine in cosmetics applicationsAccording to research statistics, the world with annual sales of herbal medicines has been more than 16 billion U.S. dollars, and an annual rate of 10 ~ 20% increase. This information shows that: not only the peoples of Asia to the higher degree of acceptance of traditional Chinese herbal medicine, but also Europe and the United States are also changing concepts of health in developed countries, emphasis on traditional Chinese herbal medicine in cosmetics applications.

 

The Advantages of Traditional Chinese Medicine

Traditional Chinese medicine (TCM) was born in the background of ancient Chinese “harmony culture”.
The mainstream of Chinese culture is Confucianism and Taoism. Whether it is the medium doctrine of the Confucianism, or it is the idea of the Taoism that everything keeps harmony by holding Yin and Yang, they all emphasize the harmony.Under the guidance of this philosophy, Chinese medicine upholds balancing, uprighting and eliminating the pathogens as the main principles of treating diseases and maintaining health, rather than confrontation and killing as methods to conquer diseases. In the fight against viral diseases, chronic inflammation, functional disorders, endocrine disorders and other diseases,TCM plays a good role.TCM upholds "prescription corresponding with the disease” as the basic idea of treatment based on syndrome differentiation, and  “balancing, uprighting and eliminating the pathogens” as the principle of applying the prescription to play an integrated role in the body. This way can cure diseases and rarely cause side effects. TCM never simply combats poison with poison.